For the 2019 edition of the Fuorisalone, Lea Ceramiche presents Zoom, a new line of ceramic surfaces designed by Fabio Novembre that enriches and expands the decorative sign of the Concreto collection.
“I am a dreamer, but in life I have been Concrete only for Lea Ceramiche – affirms Novembre – “in this sense, the inspiration for Zoom comes from chemistry, an exact science that allows us to understand the most intimate data of the elements. It is as if the material contains an identity card within it, the natural codes that determine it and describe it. This molecular structure, invisible to the human eye, denies us a more intimate relationship with the material itself. Zoom then becomes an artifice that allows us to penetrate within the nature of cement and its organic components. Zoom is a powerful microscope that allows us to analyse the unpredictable geometries of nature.“
Zoom is the macro-representation of four patterns that reflect on the organic nature of cement – Reef, Dry, Foam, Tide – carried to extremes through a vigorous and magnified stroke. The graphic motifs are proposed in the 60×60 cm format, able to compose actual decorated carpets, as well as in the more classic 20×20 cm format that reinterprets the traditional decorative shape of the cement tiles in a new way. The project presents a variety of graphics to be laid on the floor or wall in a random way, to leave the space with a decidedly contemporary, decorative and distinctive mark.
Zoom supports the expansion of the range of the Concreto series, best seller of the company presented in 2018, which now has been enhanced with new thicknesses (10, 11 and 20mm), formats, textures and a further broad and varied decorative sign.
A new project by Fabio Novembre
Lea Ceramiche Showroom
Via Durini 3 Milano
9-14 April 2019