Flagship Store La Martina

Fabio Novembre
Ph. Andrea Martiradonna

The products and Argentine lifestyle of the famed La Martina brand have arrived in Milan. A new 500-square-meter flagship store was recently inaugurated on Corso Garibaldi, designed by architect Fabio Novembre. The largest of the company’s mono-brand boutiques in Europe, it blends both digital and physical experiences and even features a dedicated food area developed in collaboration with El Carnicero, a renowned Argentine restaurant. La Martina's new store is an innovative and stimulating space, a metaphor for the meeting between Milan and Buenos Aires, the old world and the new world, food and fashion.

The warm and natural wood look of Lea Ceramiche's Bio Select collection was chosen by Fabio Novembre and his team for the store's flooring. They went with the evocative shades of Oak Natural and Walnut Cinnamon, in the 20x120 cm format and with a thickness of 9.5 mm.  Bio Select faithfully interprets the classic essence of wood, giving the flagship store a comforting and welcoming atmosphere, which is fundamental in a high-traffic commercial space. Meanwhile, for the kitchen they selected the elegant and functional minimalism of the Concreto collection, in the Extra Light shade with a natural finish. This collection was actually designed for Lea Ceramiche by Fabio Novembre himself and combines the compact aesthetic of concrete with the exceptional technical performance that is crucial in areas dedicated to food service.